Top 5 marketing takeaways from AWE 2016
The great and the good of the advertising industry gathered at Advertising Week Europe in London this week, sharing insights and raising concerns about the biggest issues affecting brands, publishers...
View ArticleAdvertising Week Europe “stands with London” following Brexit
Following the UK’s historic decision last week to leave the European Union (EU), Advertising Week Europe, an annual event that is based in London but attracts attendees from across Europe each year,...
View ArticleTake part in our BeWorthwhile One Minute Briefs challenge: Create an ad to...
For the last two weeks The Drum and One Minute Briefs have been running hypothetical charity briefs to remind people that donating just a little time can make a huge difference. Today, we’re making it...
View ArticleWhy Google feels the fear and does it anyway when it comes to creativity
Google does not see investment in its creative endeavours as a risk, according to its EMEA consumer marketing director, Graham Bednash.The Drum caught up with the marketer at Advertising Week Europe to...
View ArticleWatch The Drum's Do It Day documentary: 24 hours to change the world
The Drum's short film 'Do It Day - 24 hours to change the world' is now live after being given its premiere at Advertising Week this morning.The film tells the story of The Drum's Do It Day event where...
View ArticleBeattie’s bus takeover, CSR crackdowns and the future of sports sponsorship:...
Cameron Clarke, The Drum’s commissioning editor, takes us through the highlights of the fourth and final day of Advertising Week Europe.The day was a big one for The Drum, which hosted two...
View ArticleM&S on how its success at ‘rewiring people’s brains’ for food porn ads...
Marks & Spencer’s (M&S) global customer director Nathan Ansell is harnessing his interest in the brain and neuroscience as he takes on an extended remit to bring the marketing insights that...
View ArticleAdvertising Week Europe The Movie: Everything marketers need to know from the...
The Drum takes you through the best news and goings-on from this week’s (18-21 April) Advertising Week Europe in our highlights video.Watch on YouTube to find out… What America thinks of British...
View ArticleWhy ESPN’s EMEA sales director hopes the mobile ad experience will...
The overall mobile advertising experience is set to improve notably across the next year, according to Alan Fagan, group sales director for the EMEA region at ESPN.Fagan explained that while close to...
View ArticleOn the bus with Trevor Beattie: The BMB founder talks Bowie, Brum and how to...
Trevor Beattie, co-founder of BMB, recently guest edited the Advertising Week special issue of The Drum. Focusing on the theme of influence, the magazine included Trevor's interviews with five...
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